You work directly with me. No account managers, no juniors, no ghostwriters.

I help YMYL B2B companies (fintech, regtech, healthtech, insurtech, cybersecurity) turn their blog into a pipeline engine through BOFU-first SEO content systems. That means building bottom-of-funnel money pages first, layering MOFU trust content second, then optimizing the whole system for both Google rankings and AI citations (ChatGPT, Perplexity, Google AI Overviews).

Engagements typically include keyword strategy, SEO content writing, on-page and technical SEO audits, link building, and monthly pipeline reporting.

The biggest difference is who does the work. Agencies route strategy through account managers and execute through rotating junior writers.

When you work with me, you get direct, senior-level access to the same person building the strategy and writing your BOFU pages. No handoffs, no juniors, no ghostwriters.

I specialize in YMYL industries (fintech, regtech, healthtech) where E-E-A-T and regulatory accuracy matter. Most agencies aren't staffed to handle that. My focus is pipeline attribution, not traffic dashboards.

A technical SEO audit identifies the crawlability, indexation, and site architecture issues that quietly prevent your content from ranking.

My audit covers Core Web Vitals, internal linking, duplicate content, crawl budget waste, schema markup gaps, and mobile usability. For YMYL sites, I add an E-E-A-T layer: author attribution, source citations, compliance disclaimers, and "last reviewed" dates.

You get a prioritized action plan with the estimated traffic and pipeline impact of each fix, so engineering knows what to ship first.

Every strategy starts with keyword research mapped to buyer intent stages, then prioritized by what generates pipeline, not pageviews.

I prioritize BOFU keywords first (service comparisons, pricing queries, use-case searches) because those pages convert 3 to 5 times better than informational content. Then I layer MOFU content to build topical authority and feed internal links into the money pages.

For YMYL clients, every piece is structured for AI citation: answer-first formatting, FAQ schema, and visible E-E-A-T signals (author bios, primary sources, last-reviewed dates).

Both, depending on what your team needs.

I personally write the highest-leverage assets: BOFU money pages, pillar content, and any piece that needs senior judgment on positioning or compliance.

For higher-volume MOFU content, I provide detailed briefs (keyword targets, structure, internal linking, E-E-A-T requirements) for your in-house writers or contractors to execute. I edit before publish so quality stays consistent.

I also train in-house teams on BOFU-first systems, SEO writing best practices, and how to optimize content for AI citations.

I report on five metrics every month, all tied to revenue:

1. BOFU keyword rankings (money pages tracked separately from informational content)

2. Organic traffic to revenue-relevant pages

3. AI citations across ChatGPT, Perplexity, and Google AI Overviews (via Ahrefs Brand Radar plus manual queries)

4. Referring domains earned

5. Pipeline-attributed conversions: demos, SQLs, and closed revenue

Pages that rank but do not convert get rebuilt. 

Vanity metrics like total pageviews and bounce rate stay out of the report.

Content that ranks on Google and gets cited by AI follows the same answer-first structure.

The opening sentence delivers the complete answer. Evidence, examples, and nuance follow underneath. I add FAQ schema, descriptive H2s mapped to People Also Ask queries, and original data or proprietary frameworks to capture featured snippets and AI Overviews.

For YMYL pages, I layer on visible E-E-A-T signals: author bios with credentials, citations to regulatory bodies and primary research, and "last reviewed" dates. AI tools cite content they trust, so trust signals do double duty for both Google and LLMs.