Does the title matter to you?
Of course it does! It can make or break a blog post to the extent where a reader can simply close the tab and visit other websites. And like every writer and blogger would love to do, I want to learn how to create catchy titles and thought leadership content.
That’s why from creative writing, now I’m learning the ropes of copywriting. I am taking AWAI’s (American Writers and Artists Inc.) Accelerated Program For Six-Figure Copywriting.
I was hesitant at first (I’m a literary freak, you know!) because copywriting is far different from the techniques of creative writing. Jeff Goins called it The Bastardization of Writing.
The age of novel writing is over. The dawn of a new era has begun — the Age of Copywriting — and it’s marked by one indisputable fact: People don’t have much time to read anymore.
As a writer, I want to communicate with clarity and purpose. While it is true that practice makes perfect, any means of sharpening our skills will also help us become a better writer.
Though I’m still in the process of convincing myself to get hooked on this program, it’s quite enticing to see the greener pasture of copywriting. However, to earn a living from two different writing style is another thing.
What do you think? Are we really the age of copywriting?
